Donald A. Norman
Norman wrote the most influencing books on the topic of emotional design. He argues the user enjoyment of a product is the key for a product’s success.
The Design & Emotion society is established in 1999. It is an open international network of researchers, designers and companies interested in emotional driven design. They organise conferences and workshops for professionals to meet and discuss on the issue of emotional design. The book Design and Emotion: The Experience of Everyday Things presents a colourful collection of ideas and views of the field.
“ Functionality is more and more taken for granted in products, and users are looking for fulfilment at an altogether diﬀerent level of appreciation.”
Jenson predicts the dream society (where people lives to the driver of dream, adventure, spirituality and feeling) is coming soon, as information society is fully developed.